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DC Brands International Announces New Product
Targeted at NASCAR Fans
DENVER, CO--(MARKET WIRE)--Sep 11, 2006 -- At the
close of business Monday; DC Brands International, Inc.
(Other OTC:DCBI.PK) announced they have developed a new
product specifically targeted towards the enormous NASCAR
fan base across the country. The company's President & CEO
Dick Pearce said, "It is an idea I came up with while
working with some of the major chains and big box stores
that quite frankly loved our product but thought it might be
a little too risqué for their core clientele. Our new
product is called Turn Left and the bright yellow can
depicts three fictional NASCAR style cars coming out of a
banked turn and racing down the straightaway. The product
depicts the catch phrase 'Turn Left Twice and You Will Turn
Your Day Around.' This phrase suggests that customers drink
it at least twice a day to keep their energy levels at their
peak. The cans came out great. The graphics are striking.
The project started from our working with the buyers and
reps of some of the major big box and wholesale groups where
we learned that they also had growing frustration with the
recent proliferation of individualized, 'signature' drinks
targeting NASCAR fans. Some reported having as many as nine
separate drinks each under the name of and displaying a
specific driver such as Dale Earnhardt Jr., Tony Stewart or
Jeff Gordon for example. Although collectively the volumes
where quite substantial, each individual drink lacked major
numbers in pull through due to the loyal nature of the
typical NASCAR fan who would never buy anything with another
driver's name on it; other than the one they cheer for. This
left the door open for a great product that could appeal to
all NASCAR fans while at the same time simply fulfilling the
need for the buyers at the store level."
Mr. Pearce continues, "Our approach to this project is much
different from any of our others with respect to
distribution. We are only targeting the major wholesale
clubs and big box stores such as Sam's Club, Costco, BJ's,
Wal-Mart, Target, etc. This is not only because
statistically that is where the overwhelming number of
NASCAR fans shop, it is also where no individual network of
distributors are required. Products go from our
manufacturing plants to their major warehouses and they
distribute it to the individual stores. This product will
lead on price point and will sell for as much as $8.00 a
case less than say Red Bull or Monster, which we can afford
to do since no outside form of advertising is intended. This
means, other than the pallets dropped on the floor, some
in-store promotions and taste tests, there will be no bar
promotions, or traditional advertising for this product. It
will sell like many generic store brands do; as an impulse
buy predicated on price point. It is intended to create what
we like to call mailbox money. With the realistic potential
of case volumes in excess of 30,000-40,000 per month with
just three of the groups we're targeting, the revenue
potential is enormous. The product development stage is
complete and the intellectual property rights have been
secured. Samples will begin being shipped to buyers for
evaluation this fall and will be available for our
shareholders to review at this year's shareholder meeting on
November 17th."
For more information on the company, visit their web site at
www.DickensEnergyCider.com Primary Contact: Keith Howard
303-279-3800
Note: Except for the historical information contained
herein, this news release contains forward-looking
statements that involve substantial risks and uncertainties.
Among the factors that could cause actual results or
timelines to differ materially are risks associated with
research and clinical development, regulatory approvals,
supply capabilities and reliance on third-party
manufacturers, product commercialization, competition,
litigation, and the other risk factors listed from time to
time in reports filed by DC Brands International with the
Securities and Exchange Commission, including but not
limited to risks described under the caption "Important
Factors That May Affect Our Business, Our Results of
Operation and Our Stock Price." The forward-looking
statements contained in this news release represent
judgments of the management of DC Brands International as of
the date of this release. DC Brands International and its
managers and agents undertake no obligation to publicly
update any forward-looking statements. |
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DC Brands International, Inc. - DCBI.PK
What was the number one performing stock on the planet last
year according to MSN Stockwatch?
Was it a hot new bio-tech? Some new medical break through?
No, it was an ENERGY DRINK Producer! That's right,
Hansen Natural Corp. (NASDAQ:HANS), parent company of the
energy drink Monster, was the number 1 stock on the planet!
Just a few years ago, HANS stock could have been bought for
under $2.00 per share. Since then, the stock has forward
split and has climbed to an all time high of over $100 per
share earlier this year.
Early investors made fantastic returns, but most investors
would agree that it is very unlikely that HANS stock will
ever go from $100 per share to $1000 per share. However,
DCBI stands a very realistic shot at going well above their
current share price of $0.0750 per share. In a recent letter
to shareholders, CEO Dick Pearce stated that there is a very
realistic shot at the stock going to in excess of $1.00 a
share! You could only experience these gains if you decide
now whether or not dcbi is right for your portfolio! If you
wait, you may MISS OUT on another great opportunity!
This could be a company that is very much in the
right place at the right time!
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- Dickens Cider is in the 8 BILLION DOLLAR a
year Energy Drink Market Which has No Clear #2,3,4,5
Players!
- MSN MONEY...1/15/06 Industry wide U.S. Sales of
Caffeine-Laced Drinks are Expected to Jump 75% in 2006,
says Industry Magazine Beverage Digest!
- Energy Cider Is Not Just Another Energy Drink!!!
This is the worlds first and ONLY energy cider. What's
the difference you ask? MUCH smoother and NO BAD AFTER
TASTE!
- New Low Carb Drink Gets Glowing Reviews! After
thousands of requests and months of development, DC
Brands has now introduced its new Low Carb, Sugar Free
Dickens Energy Cider. With only 3 grams of carbs, and no
aftertaste, it's quickly becoming a market leader!
- Major Warehouse Club Distribution: The
company issued a press release announcing that it has
formally signed an agreement with the Seattle-based rep
firm
- Resource Marketing, who has been in business for
some twenty years bringing in and managing dozens of
products with great success through the warehouse club
channel.
- DC Brands International Announces Initial Results of
Their Taste Test Promotion: "Buy a Red Bull get a
Dickens Free, buy a Monster or a Rock Star, get a
Dickens Free."
- It's Coming - Dickens Hard Energy Cider Opens Up
New Alcoholic Market!
"Taste The Difference-Feel The Difference" is
Putting DCBI in the #1 Spot
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Company Essentials: |
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Exchange: |
Pink
Sheets* |
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Symbol: |
DCBI |
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Current Price (9/13/2006): |
$0.0750 |
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52-Week Range: |
$0.055 to $0.21 |
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www.DickensEnergyCider.com |
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Addtional News |
Release Date |
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DC Brands International Begins Sending Out
Shareholder Meeting Notices |
Market Wire (Fri, Sep 8) |
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DC Brands International Welcomes Tennessee
Distributor |
Market Wire (Tue, Aug 22) |
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DC Brands International Securing Another
Coke Syrup Distributor |
Market Wire (Mon, Aug 14) |
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DC Brands International Announces Investment
Bankers |
Market Wire (Fri, Aug 11) |
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DC Brands International Entering the Vending
Business |
Market Wire (Mon, Aug 7) |
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DC Brands International Confirms Rumor of
National Talks |
Market Wire (Tue, Aug 1) |
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DC Brands International Announces Audio
Files Now Available |
Market Wire (Thu, Jul 27) |
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Dickens Cider Featured on MN1.com |
Market Wire (Thu, Jul 27) |
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DC Brands International Announces
Shareholder Open House |
Market Wire (Mon, Jul 24) |
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DC Brands International Request Shareholders
Read Update Online |
Market Wire (Fri, Jul 21) |
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DC Brands International Releasing Q&A Audio
Files |
Market Wire (Thu, Jul 20) |
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DC Brands International Reports 18 New
Distributor Kits Requested in the Past 30
Days |
Market Wire (Tue, Jul 18) |
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DC Brands International Sending Launch Team
to Minnesota |
Market Wire (Tue, Jul 11) |
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Read More Headlines for DCBI.PK... |
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DC Brands International
9500 West 49th Street
Suite A-100
Wheat Ridge, CO 80033
www.DickensEnergyCider.com
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